Branded Podcast
CULMIA

Branded Podcast

Goal

Position the brand as a leader and authority in the real estate sector, educate clients about real estate investments, build a community interested in real estate, attract potential investors, and create relevant content for the brand’s channels.

Strategy

Launched a podcast centred around key company pillars to attract, educate, and retain both potential and existing clients. Developed two content formats: House Tour and Voces de Culmia (employee interviews to highlight brand messages).

Results
views
growth on YouTube
likes on social media for the first episode
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