#Aliexpresschoice

To raise awareness and build trust in AliExpress’s new service, ALIEXPRESS CHOICE, while increasing web traffic.

We designed a three-phase strategy:

1. Created a creative campaign using Conchita and her famous polygraph as iconic references to demonstrate the reliability and advantages of the new service.
2. Amplified and distributed the campaign with a pool of influencers to generate awareness about the new service.
3. Two weeks later, we organized an experience where creators could generate content with our ambassador and even participate in the polygraph show, resulting in viral content.